An organization in its infancy, J. Edgar Group was struggling to identify which area to focus its public accounting services and energy. The three-year-old firm was holding its own, but not growing or meeting its owner’s expectations. J. Edgar Group President Joanne L. Edgar, CPA, contracted with Sojourn Partners to help her focus on where she wanted to take the company and to shape how she was going to get there.
Sojourn Partners utilized a variety of tools and assessments tailored to J. Edgar Group’s needs. The personalization was important for the company and provided for a discussion of not only how to increase income, but also how to ensure that people enjoy their work. Sojourn Partners helped J. Edgar Group examine what was working, what the goals were and what steps needed to be taken to accomplish these goals. It was a self-reflective learning process that determined that, as an accounting firm, the company had many different avenues it could pursue with its services, but the firm had never chosen to focus on one given customer segment. The lack of concentration made it difficult to market the firm’s services, and ultimately, grow the company through new clients.
As the company began to grow, and then reach capacity, Sojourn Partners was again contracted to provide growth strategy and help determine what type of staff to bring in and at what level. Discussions about characteristics – both work and personality – were undertaken, as was a review of past efforts to bring in people to the firm. Once taking on a partner was determined as the best step, Sojourn Partners assisted with the search, did initial interviews and is now working with the new partners to ensure fit within the organization and with its goals.
In its first year of working with Sojourn Partners, J. Edgar Group’s revenues increased by 35%. By the end of the second year, the company’s income had grown another 20% and through the ongoing work with Sojourn Partners has continued to grow 15% every year.
Once the firm’s vision was executed through marketing and new clients filled the practice, the focus of the engagement shifted to capacity, quality and maintaining a balance between a high-performing firm and one that people want to work with, both today and tomorrow.
J. Edgar Group continues to utilize Sojourn Partners and to refer others to the executive leadership coaching company for its fresh perspective, proactive modern thinking and its customized strategic approach that has provided for a strong return on investment.
“As we change and grow as a firm, we will always seek out the assistance of Sojourn Partners. Our engagement together has helped me to reach my goals.”
–Joanne L. Edgar, CPA, President of J. Edgar Group, PLLC